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SABA Hospitality Wins Entrepreneur 20X People’s Choice Award at HITEC Minneapolis

AI-focused chatbot recognized as key to breaking down language barriers, driving guest engagement and personalizing the guest experience

MINNEAPOLIS – SABA Hospitality has claimed the People’s Choice Award in this year’s Entrepreneur 20X (E20X) competition at the Hospitality Industry Technology Exhibition and Conference (HITEC), held last week at the Minneapolis Convention Centre. Selected by conference attendees – some of the world’s most discerning, tech-savvy industry members - SABA Hospitality’s bespoke AI-based hospitality chatbot solution was chosen as the most popular and innovative hospitality technology solution for 2019.

In front of a full house of over 600 industry professionals, the 2019 E20X competition featured presentations by eight competing companies. SABA Hospitality was recognized with one of the industry’s top innovation awards following a presentation by Byron Webster, the company’s co-founder, on SABA Hospitality’s bespoke hotel chatbot. Setting a new standard for breaking down language barriers and engaging guests in meaningful, personalized interactions were among the key features that scored them the People’s Choice award.

Alex Aranchikov, SABA Hospitality co-founder and CTO, “To be selected by our peers as the most innovative new technology solution in the hospitality sector is a huge thrill and something we are deeply humbled by. Our goal has always been to provide fit-for-purpose solutions that not only elevate the guest experience, but make sense operationally. The feedback and support we received following the presentation, and throughout the entire HITEC Minneapolis event, has been overwhelming. It certainly is validation that we have developed a unique solution that meets the needs and wants of both modern travelers and hospitality operators alike.”

The E20X Award comes on the back of SABA Hospitality’s recent expansion from Asia into both Europe and the Middle East. With language barriers continuing to provide accommodation providers of all persuasion the greatest challenge in modern travel, SABA Hospitality’s solution couldn’t be more timely.

The SABAGuest Request solution provides a complete 360⁰ platform that centralizes communications throughout the entire guest journey. Using artificial intelligence-based technology, the solution automatically answers guests’ questions, takes requests, manages complaints, and makes recommendations. Additional features also allow guests to order all their food and beverage, make booking requests and view property specials and promotions. All functionality is accessible via the guests’ own mobile devices, without the need for any downloads.


The solution’s multilingual capabilities allow guests from all backgrounds to communicate with a hotel in their own native language, providing full personalization. This not only improves guest satisfaction but drives revenue. And with the ability to implement the solution across an entire group from a centralized environment, operators of any size can now deploy their very own chatbot across an entire portfolio, with total consistency, in less than a week. For more information, visit www.sabahospitality.com


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